ICO/STO Marketing Guide
ICO, also known as Initial Coin Offering and STO (Security Token Offering) is a means for startups much like a fundraiser which offers the funders crypto-tokens or cryptocurrencies in exchange for dictum or other cryptocurrencies. It can be considered as a crowdfunding model which allows startups as well as emerging entrepreneurs in raising capital.in addition to that, they become independent of traditional central authority as well as early seed investors.
There’s only so much a product can do in the market because of its utilities unless a good strategy for marketing backs it up. Following are some points which brushes over the ICO/STO marketing strategies :
Commencement of ICOs And STO
Meteoric rise of cryptocurrencies : The emergence of the digital assets, crypto-currencies was truly unpredictable. Earlier, the central authority exercised control over the flow of paper currencies as for the cryptocurrencies, these are free from hold of any traditional financial institution. It carries out anonymous authentic cash transfers. Each of the tokens used for transfer are unique.
After some scams happened in ICO industry, SEC have introduced certain compliances for businesses to raise money by cryptocurrencies. This concept have further changed from ICO to STO (Security Token Development)
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